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The Best Data Storytellers Aren’t Always the Numbers People

Taking a cue from the rise of data journalism, brands that rely on content marketing are starting to use data to tell stories about their brands, customers and products. What makes this kind of “data storytelling” distinct from any other kind of narrative is, obviously, data: it centers on the numbers.
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Comparing the ROI of Content Marketing and Native Advertising

Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising.
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The Best-Performing CEOs in the World

This is a challenging time to be a CEO. Around the world, economic growth is slow, political uncertainty undermines attempts to develop long-term plans, and shareholder activists have become powerful critics of business leaders.
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James Bond, Dunder Mifflin, and the Future of Product Placement

.... The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel.
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Online Advertising & Social Media

Online Advertising & Social Media is tailored towards small business owners looking at incorporating social media and online advertising within their marketing mix.
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What Is Strategy?

Today's dynamic markets and technologies have called into question the sustainability of competitive advantage.