MetaX and DMA Ties-Up to Launch adChain: First Blockchain Solution to Digital Advertising Fraud

MetaX and Data & Marketing Association (DMA) have recently announced their collaboration to introduce adChain, the first blockchain-based platform aimed at solving digital advertising fraud. adChain is an open protocol on the Ethereum blockchain that strengthens the online advertising industry by generating an auditable and balanced ecosystem. It instills transparency, efficiency and trust to the […]