News Corp Australia has partnered up with Digital First Media to launch a digital-marketing extension package for small to medium sized businesses. The package is titled news Xtend and it includes a wide range of digital marketing solutions.
According to the news release by News Corp Australia, Digital First Media’s AdTaxi will be in charge of managing all digital marketing services.
“We are pleased to have News Corp Australia as a partner and to introduce AdTaxi’s full-service suite of digital marketing products to the Australian market. News Corp Australia has a powerful network of newspaper brands which have deep relationships with readers and advertisers. This partnership provides solutions that allow News Corp Australia to strengthen the relationships it has with local advertisers looking at expanding brand campaigns online,” said Digital First Media’s Chief Executive Officer John Paton.
News Xtend is simple, easy-to-buy and includes display advertising across News Corp Australia websites and numerous digital marketing solutions (email, social media, search engine optimization and search engine marketing).
“The launch of news Xtend with Digital First Media means we can now provide tailored digital marketing solutions for our valued and valuable network of advertisers. We are simplifying the process for small to medium businesses and offering access to a greater number of audiences across platforms,” said Alisa Bowen, News Corp Australia’s Group Director.
Ms Bowen further added that News Corp Australia’s team of digital sales specialists will ensure local advertisers receive the best and most creative multi-channel package possible for their brand.
“We are always looking for new ways to enhance our offering to advertisers. The launch of news Xtend means we can now provide local advertisers a complete suite of digital marketing solutions at scale to complement their print campaigns in an easy, convenient way. With news Xtend, we are turning a single print ad into a multi-channel marketing solution. I’m very excited to be launching this new offering to our local advertisers,” said News Corp Australia’s Group Sales Director Fiorella Di Santo.