International electronic commerce company has revealed its newest and much-awaited smartphone — the Fire Phone, owning two new unique technologies: Dynamic Perspective, a 3D interface for advanced facial tracking, and Firefly, an object recognition engine that detects information from real world situations.


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“Dynamic Perspective uses a custom-designed sensor system that responds to the way you hold, view and move your phone. It opens up a new class of immersive apps and games not possible on other smartphones, as well as one-handed navigation and gestures like auto-scroll — read long web pages and books without ever touching the screen,” explains Jeff Bezos, Founder and CEO of

Amazon promises access to 33 million music, apps, games, audiobooks and other merchandise from its e-commercial site; and emphasises free unlimited photo storage in the cloud to save 1080p HD videos and stunning images captured from its 2.1 megapixel front-facing camera, and 13 megapixel rear-facing camera with “optical image stabilisation”.

Fire Phone has a 4.7-inch LCD HD display that has been toughened by Gorilla Glass 3, a scratch- and impact-resistant cover glass for phones and similar devices. It includes 2.2GHz Quad-core Snapdragon 800 CPU, with Adreno 330 GPU and 2GB of RAM that intensifies user experience.

Exclusive to AT&T, Amazon’s Fire phone, which will be priced at $199 for 32GB and $299 for 64GB of memory, is available for pre-order at Amazon and is expected to begin shipping in July.

For a limited time, purchasing Fire Phone includes a 12-month subscription to Amazon Prime, which includes “free 2-day shipping on millions of items, unlimited streaming of movies and TV shows with Prime Instant Video, unlimited, ad-free streaming and downloading of over a million songs and hundreds of playlists, and over 500,000 books to borrow from the Kindle Owners’ Lending Library.“

Here is Amazon’s footage to the Press Conference for Fire Phone.