iPhone 6s and 6s Plus was launched yesterday owning several new amazing features, which includes live photos, motion wallpapers and Hey Siri. What Apple thinks the “breakthrough” though is their 3D Touch technology feature which, according to Apple, has┬ámade their technical team consume years in developing.

Explaining the technology behind it and demonstrating how to use it, here’s Apple’s Chief Design Officer Jony Ive to give us more details about the 3D Touch Technology.