The future of entertainment is here and it all starts using mobile devices, living in a virtual world.
Because of the fast-paced technology, entertainment today comes at consumers as rapidly as they want it.
Consumers have widely embraced the rise of digital video for consuming contents and even interacts with what they’re watching from their smartphones to streaming platforms.
In 2016, more than half the time people spend watching videos will be on a mobile device.
Google Australia and New Zealand’s head of marketing, Aisling Finch said, “Australians now spend over three hours a day consuming video and the explosion of digital video is a big contributor to that, with YouTube now reaching over 15M Australians.”
Here are three predictions according to Aisling Finch:
1. Entertainment will get up close and personal
“I believe strongly in the future of 360-degree videos and VR because they’re the first types of video that give you a better experience on mobile than you can have on your desktop or on your TV,” said Finch.
Virtual reality allows us to have the perfect mood right at our fingertips.
Consumers nowadays have more tools through which they can access entertainment on their personal devices.
It’s really possible that within the next few years, VR/AR will become one of the fastest growing industries of all time.
2. The lines between entertainment and reality will blur
As virtual reality grows, we’ll have better understanding around us. This will help stretch our capacity and ability to learn.
Google starts with Cardboard, and for a small cost you can experience the mobile virtual reality with any smartphones. Since then, they’ve created several versions of VR.
Tango is the latest technology, allowing you to see the world around you. It gives your phone the ability to view virtual objects displayed over your real-world surroundings.
3. Education will be kicked up a notch
“The classroom of the future will be inherently mobile, interactive, and personal.”
Since education is the base for a thriving society, using VR/AR will change how students and trainees interact with their studies.
It will be easier for the students now to learn faster, remember longer, and decide better.