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Comparing the ROI of Content Marketing and Native Advertising

Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising.
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The Best-Performing CEOs in the World

This is a challenging time to be a CEO. Around the world, economic growth is slow, political uncertainty undermines attempts to develop long-term plans, and shareholder activists have become powerful critics of business leaders.
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James Bond, Dunder Mifflin, and the Future of Product Placement

.... The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel.
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What Is Strategy?

Today's dynamic markets and technologies have called into question the sustainability of competitive advantage.