MetaX and DMA Ties-Up to Launch adChain: First Blockchain Solution to Digital Advertising Fraud

MetaX and Data & Marketing Association (DMA) have recently announced their collaboration to introduce adChain, the first blockchain-based platform aimed at solving digital advertising fraud. adChain is an open protocol on the Ethereum blockchain that strengthens the online advertising industry by generating an auditable and balanced ecosystem. It instills transparency, efficiency and trust to the […]

Pinterest to roll out paid advertising

Pinterest is reportedly asking for commitments of between $1 million and $2 million from interested marketers that want to buy ads on the popular platform and is also planning to charge from $30 to $40 for 1000 views (CPM) of promoted pins. According to the¬†article¬†on the Business Insider, Pinterest has been testing the promotion product […]

And so we begin 2014

If you thought 2013 went fast, I think you’re in for a real thrill ride in 2014. Social Media will continue to be the medium we choose for communication – with Facebook giving way for emerging platforms such as Snapchat. Technology will find its way on us, as the move towards wearable technology will accelerate […]