Is the Samsung #ALSIceBucketChallenge the beginning of an advertising war against competing brands?
The ALS bucket challenge has been successful in its goal to create awareness about a disease called Amyotrophic Llateral Sclerosis (ALS). Athletes, celebrities, politicians and people of different ages from all over the world have risen up to the challenge- to have a bucket of ice cold water poured over their heads, posting the video […]