BtoB marketing outlook survey reveals increase in 2014 digital spending
elaineBusiness-to-business marketers will be allocating greater chunks of their budgets to digital spending this year. The article featured on AdAge reveals the results from Advertising Age’s 2014 BtoB Outlook: Priorities and Plans survey, according to which, digital spending will see the biggest boost in 2014, as 79.9% of b-to-b marketers plan to increase that spending. The increase […]